On Tuesday night I went to the dentist after work. I reclined in the leather chair and was surprised to catch myself thinking, “This appointment is really cutting into my writing time. If only life weren’t so busy I could crank out more posts…”
The dental hygienist scraped, flossed, and buffed my pearly whites. I stared into the florescent lights, pondered my plight, rinsed, spit, and thought some more.
It dawned on me…I’m making excuses. I’m in blogger denial.
The Lie of Busy
Yes, life is busy with faith, family, work, and all the other priorities of life…but I’ve also had free time. The dentist appointment took about 45 minutes of my week. If I really wanted to publish a post on Tuesday I could have made time to write by waking up early, staying up late, or skipping lunch at work. I didn’t. Well, I stayed up late, but I was watching movies with my beautiful wife…she’s hard to resist.
The Truth of Choices
It’s time for a reality check. I chose to sleep in. I chose conversations with my friends. I chose movie time with my wife. I chose to consume content instead of create content. Those were all my choices. It’s unfair to blame my dentist, friends, wife or anyone else for posting erratically.
Eradicate Erratic Posts
I enjoy alliteration; thanks for indulging me.
So how do we right the ship and post regularly?
Pace Yourself: Attainable Posting Schedule
Since I’ve started blogging, a hazy goal of being the most prolific blogger of all time taunts me from the back row of my mind. “You didn’t write today!” or “You posted but it was hot garbage” and an assorted variety of mental negativity assaults me. I’ve wrestled with blogging advice to post daily or multiple times a day to reach greatness (whatever that is…) so when I end up posting weekly, I feel like a failure.
As the CEO of your blog you can evict the negative heckler in your head. Set a posting goal you can actually meet. Currently, a high quality post each week is something I can manage, so that’s my goal. Should two posts occur, I’ll feel like an overachiever. If 3 posts occur, I expect the sun to explode and the government will stop collecting taxes.
Schedule Writing Time
In his autobiography, Stephen King talks about teaching days and writing during his prep hour. An accumulation of spare minutes devoted to writing resulted in King’s first published novel – Carrie.
Successful writers maximize spare time even if it’s a little 5 minute window. Your writing time can be in the morning, on breaks, at night – whenever you want. You’re the CEO remember?
Shoot for the stars, dream big, and any other catch phrase that motivates you. Dropkick your guilt and set a posting goal that’s manageable. Wrangle those spare minutes and write, write, write. You can do it.